12 reasons why you should be leveraging motion graphics
Blog / Article
Motion graphics are quickly becoming the most popular type of content. Why? Because they present their message in a way that is engaging and effective. Businesses and marketers across industries and sectors are leveraging motion graphics to engage their audiences. By using motion design, you can make complex messages simple as well as attractive, which makes them memorable.
If I haven’t convinced you yet, here’s twelve reasons why you should be leveraging motion graphics:
1
The Investment that Keeps on Giving
According to Hubspot, 51.9% of marketing professionals say video is the best type of content in terms of ROI.
Start promoting your business with motion graphics today!
2
Movement Grabs Our Attention
Our eyes are naturally attracted to movement (it’s a survival instinct), which means that motion is intrinsically eye-catching and engaging.
3
Multipurpose
Motion graphics are so versatile that you could make videos for your entire customer journey: use them in presentations, as explainers, for product demos, or to tell a story.
4
It’s Alive!
Bring your brand to life by using your colors, visuals, & brand guidelines.
5
Save Money with a Lean Team
Motion Graphics are often created by a single designer, who is responsible for the entire process, from initial concept to delivery. This keeps the costs low, especially compared to video production which can require multiple crews.
6
Motion is Memorable
Using motion design increases audience recall.
7
Power of Imagination
With motion graphics you are not restricted by the rules of reality. Dream it, make it.
8
Use Your Toolbox
Motion graphics make it easy to use your current information, graphics, and visuals, saving you time and money!
9
Quick Turnaround Time
A 60-90 seconds motion graphic could go live in just 3-4 weeks!
10
Effectively Connect with Your Audience
If you want to reach your audience effectively, a motion graphic is the tool for you. Promotional videos are 600% more effective than printed materials according to Diode Digital.
11
Plenty of Screen Time
Web users spend 19 hours a month, on average, watching videos, so you have plenty of opportunities to get in front of your audience.
12
Sell More
After watching a video about a product, consumers are 174% more likely to make a purchase.