Top 5 reasons to hire a freelance graphic designer

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Freelancer vs Employee

So, you’re a small business in need of graphic design services. The question becomes: do you hire a freelancer or a full-time employee? Some business owners opt for a full-time employee because their business is undertaking a heavy project load. Sometimes, business owners want to build a team that is dedicated only to their business, or, perhaps they feel more comfortable with the traditional employee model, and hiring a freelancer seems a little intimidating. However, more and more small business owners are choosing to work with  freelancers, and here’s why:

Top 5 Reasons to Hire a Freelancer:

1. Quality: A freelance graphic designer is running a business, which is driven by repeat work and referrals. As such, they are highly driven to providing a successful solution to your visual design needs, every time.

2. Cost Savings: In contrast to hiring a full-time employee, when you hire a freelancer, you can save 20% to 30% annually. This is because hiring a freelancer is like contracting a company, you don’t need to pay for things like benefits, retirement, overhead, etc.

3. Fully Equipped: Freelance graphic designers come equipped with the tools and skills of the trade, so there’s no need to set up a workstation, invest in trainings, or even provide office supplies.

4. Flexible: Don’t worry about having an idle employee that you have to pay, even when there’s little to no work. Freelance graphic designers can be hired either on a project-to-project basis or on a retainer.

5. New Perspective: Freelance graphic designers break the cycle of “this is how we’ve always done it” and bring a fresh perspective to your full-time team.

The Choice is Yours

The choice is yours, and the choice depends on what is going to work best for your needs. If you’re being crushed by the weight of a hundred different design projects, it may be time to start interviewing to fill that full time position. But, if you’re looking for design support without the paperwork and extra expense of an employee, then a freelancer can be the perfect fit.

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