Promotional postcard case study: Deleware Valley Translators association
Blog / Case Study
The Delaware Valley Translators Association is a local chapter of the American Translators Association. The non-profit’s goal is to bring translators and interpreters together for networking, mentoring, and continuing education.
The DVTA was in need of a new piece of marketing collateral to promote the group to new members and sponsors. The new print marketing piece would replace the current trifold which was dated and lacked appeal. According to DVTA’s President, Dorothy Evans,
“Our previous tri-fold was outdated and, frankly, boring. — We wanted to be proud of handing out a piece that reflected the diversity of our organization and promoted our mission.”
DVTA wanted the promotional postcard design to have a modern aesthetic that would appeal to a young professional audience while increasing comprehension and engagement. The main challenge was to craft an engaging and informative piece that would lead to increased membership.
The Creative Process
The final postcard design is centered around the word “community” to push the idea of membership and belonging. The large word grabs the audience’s attention and leads them to the smaller body copy that quickly and effectively communicates exactly what DVTA is and what they do. This modern and clean display of information on the front and back communicates efficiently and effectively.
“Working with Amanda was amazingly smooth, efficient and professional. Amanda truly understood what we were looking for in our design and offered several options and choices for us to consider to make sure we developed a piece that truly reflected our organization.”
– Dorothy Evans, President of The Delaware Valley Translators Association