Designing for Your Business: A Free Guide for Non-Designers
Communicate your difference.
What differentiates your business should be communicated instantly and visually. Set you and your business apart with designs that inspire confidence—confidence within you, to promote and sell your services, and confidence within your audience, that you will provide quality services to them.
You are what you look like. Do you look as professional, qualified, or good as you are?
We’ve used visual cues since the dawn of humankind to avoid things that would harm us. In modern times, we use visual cues to avoid buying poor services that could harm our wallets, businesses, or reputations. The way you look matters because it instantly communicates with your audience. If a business looks good, the immediate connotation is that they must be good. Good quality designs denote good quality services. When you make A. Calvin Design your creative partner, you ensure that your branding, website, and marketing materials communicates your business’s differentiators, personality, and voice.