ACCESSIBLE TRANSLATION SOLUTIONS: WEBSITE REDESIGN
Website Design
CHALLENGE
We’ve been honored to work with Madalena Sánchez Zampaulo on a variety of projects, and we were excited to be invited to redesign the Accessible Translation Solutions website. One year prior to the redesign, we had helped Madalena select new images with the goal of giving the website a fresh look. After a year, the graphics no longer fulfilled her vision for the site’s design and functionality; there were new goals in place. The website would require a full redesign to incorporate a solidified visual language and provide a platform from which to grow. We agreed the site should maintain its crisp black-and-white color palette with the incorporation of blue and subtle paper textures to soften the look. Overall, the design should reflect a direct, helpful, and approachable personality.
ABOUT
Madalena Sánchez Zampaulo is the owner of Accessible Translation Solutions (ATS), a boutique translation company based in Southern California. She is also a freelance Spanish and certified Portuguese to English translator and an online presence coach for T&I professionals. With more than a decade of experience in the language professions, Madalena shares her knowledge and years of research to help freelance translators and interpreters improve their online presence.
SOLUTION
We decided to design the website on WordPress after considering the learnings from the MadalenaZampaulo.com redesign. During that redesign, we infused about 600 lines of code to the Squarespace website, which made editing on the front end a bit more challenging. Ease of editing by Madalena and her team was a primary goal for this project as well as the ability to build out additional functionality down the road. To this end, we agreed that the migration to WordPress would allow for the flexibility and creativity required for the site to flourish for the foreseeable future. The final website design for Accessible Translation Solutions embodied the vision set forth at the beginning of the project. We crafted a site with a modern, cohesive visual language that is easily navigated and incredibly user and editor friendly.
In Madalena’s own words:
“Amanda and her team were able to execute on the website design I had envisioned, working with me through the iterations of the design process to make sure everything turned out exactly as I’d planned. Not only did they offer solutions to some complex design problems, but they helped us showcase our client case studies in a way that portrays my company’s strengths to future clients. If you need a design team that can offer you top service while meeting important deadlines, A. Calvin Design is the best you can ask for. I recommend them to everyone I know!”
