As with many service based businesses, the challenge was to create an identity around something that isn’t tangible, translation and language. The logo also needed to connect with Amber personally, as she is the AMC in AMC Communication. Lastly, Amber wanted her new identity to convey professionalism, trustworthiness, and approachability.
Established by Amber Marcum Combaud, AMC Communication is a French to English translations company that translates corporate communications and technical and official documents.
AMC is presented in a condensed sans-serif font which conveys a sense of professionalism and experience. The logo shows the interaction between AMC (which stands for Amber Marcum Combaud) and language by the incorporation of the speech bubble. The placement of the speech bubble and the use of the italic slab serif for the tagline brings in a sense of friendliness and approachability. The main colors, blackberry & golden yellow also affect the overall tone of the identity. The golden yellow adds vibrancy and energy to the logo. Gold also gives a sense of value and quality.
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