2020 INTERNATIONAL TRANSLATION DAY MOTION GRAPHIC
Motion Graphic Design
CHALLENGE
2020 marked the 4th year of Translation Day as an international holiday and the 3rd year I would help The American Translators Association celebrate it. In previous years I had created a series of infographics and a motion graphic called “A Day in the Life of a Translator and Interpreter.” This year ATA wanted to tell the story of how translators and interpreters play a key role in the production of something ubiquitous in our culture and in our pockets: a smartphone. They also wanted to take a more simplistic direction as compared to the work we’ve done before. A. Calvin Design worked with ATA to craft a script that supported a more minimalist and direct design, created new simple and friendly characters, voice-acted in and edited the voiceover, and brought it all together in a cohesive motion graphic called “How Your Smartphone was Made Thanks to Translators & Interpreters.”
ABOUT
The American Translators Association (ATA) is a professional organization whose purpose is to advance the translation and interpreting professions and foster the development of their members. There are over 10,000 members in ATA, they are translators, interpreters, teachers, project managers, web and software developers, language company owners, hospitals, universities, and government agencies.
