ATA MEMBERSHIP INFORGRAPHIC

Illustration

CHALLENGE

The membership committee of ATA was in need of a new tool to interest translators and interpreters in joining the organization. They wanted to create an infographic that could be shared across a variety of social media platforms. It would also have to be modular so it could be broken up by section when they wished to highlight a specific message.

ABOUT

The American Translators Association (ATA) is a professional organization whose purpose is to advance the translation and interpreting professions and foster the development of their members.

SOLUTION

The solution utilizes a bold beginning with large type and emphasized logo to draw the audience in. The vector illustrations pair up nicely with their messages and serve to break up the content and make it more digestible. The columns and rows divide the infographic and allow for a variety of options, they could share the whole infographic, only a row comprised of an illustration, title, and a written description, or simply a square with an illustration and title.