ATA Translations Day Infographics

Illustration

CHALLENGE

ATA wanted to celebrate National Translations Day by educating their audience about the translation and interpreting professions through an infographic social media campaign.

ABOUT

The American Translators Association (ATA) is a professional organization whose purpose is to advance the translation and interpreting professions and foster the development their members. 

SOLUTION

The solution was to create 6 clean and branded vector infographics in two different sizes to work across a variety of social media channels. The majority of the infographics included friendly characters to engage the audience and help communicate the message. Just after one day of being posted, the first infographic alone had a reach of 18k, hitting the goal of reaching out and educating their audience.