Branding & Website Design for CW Coaching

The client and our story

CW Coaching, led by Colton Weiss, provides professional voice, speech, acting, and dialect coaching with big-city expertise and Midwest warmth. Colton needed a brand identity and website that felt both professional and inviting.

We designed a logo that balances elegance and approachability, featuring a traditional serif and modern sans-serif font pairing, with a monogram enclosed in a circular spotlight reference. The rich purple color conveys creativity, confidence, and warmth. The website follows suit with clean layouts, subtle animations, and a dynamic multimedia portfolio to showcase Colton’s expertise. The result? A cohesive, engaging brand that reflects his passion for coaching and the performing arts.