Greener Words Logo & Identity Design

The client and our story

Abigail Dahlberg, founder of Greener Words, came to us with a vision for her business’s rebrand. With over 20 years of experience in international communications, Abigail sought a new identity to better reflect the growth and evolution of her boutique translation company, formerly Print Translations. Her goal was to develop a logo that communicated professionalism, experience, and approachability with an emphasis on eco-friendliness.

The final logo design uses a serif font to evoke professionalism, paired with lowercase letters to add a friendly touch. The tagline “Greener Words for a Greener World” was crafted to reinforce her commitment to sustainability. The subtle incorporation of a leaf element in the design—used as a period and integrated into the descender of the “g”—emphasizes the environmental focus of the brand.