Haredesty Photo & Film

The client and our story

When Kristen Hardesty was ready to evolve her brand beyond a personal name and into something more inclusive of both her and her partner, she turned to A. Calvin Design. The shift to Hardesty Photo & Film marked a new chapter—one that better reflects the collaborative nature of their work.

The new identity was designed to mirror their signature aesthetic: warm lighting, rich tones, and organic, natural elements. Inspired by the rugged beauty of national parks—where many of their shoots take place—the brand embraces a more grounded, outdoorsy feel, moving away from the softer, more delicate look of the previous logo.