Identity Design


Jess reached out to us to reimagine her logo into something timeless. She wanted her new mark to be approachable, authentic, and creative without being trendy. Her current logo was one she had created for herself on Canva. She felt that it was too similar to other photographers and it didn’t capture her personality. 


Jess Fishel’s objective is to capture authentic and bold images while curating a unique photo experience that creates loyal clients. She believes in going beyond traditional poses, allowing space for genuine emotions, authentic memories, and beautiful images to emerge.


Soft, flowing curves paired with a custom set of elegantly bold initials combine to create a beautiful and unique monogram. The thin lines sprouting off of each letter evoke imagery of nature and growth, while the accompanying diamond shape serves both as a subtle nod to a camera flash as well as representing a spark of creativity.

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