KELLOGG, WRIGLEY, & ASSOCIATES, INC.

Brand Identity, Website Design, Graphic Design

CHALLENGE

Kellogg, Wrigley, & Associates was in need of a visual identity, business card, and website that appealed to both their small business and individual client bases. The identity needed to strike a tone of professionalism, experience, and friendliness while maintaining a balance between a traditional and modern aesthetic.

ABOUT

Kellogg, Wrigley & Associates, Inc. is a full-service certified public accounting (CPA), tax and business consulting firm serving clients throughout the Philadelphia area. 

SOLUTION

The logo utilizes a structured serif typeface to set a traditional, professional, and experienced tone. To add in a little friendliness and modernness to the logo, the ampersand was adjusted to fit snuggly with the lowercase a. The blue colors convey a sense of trustworthiness and the gold brings a warm friendliness. The use of photography and iconography in the website design maintains that balance between a traditional and modern look.