MADALENA SÁNCHEZ ZAMPAULO: WEBSITE REDESIGN
Madalena Sánchez Zampaulo reached out at the beginning of the year, interested in updating the graphics in two of her websites. During our first meeting we quickly discovered that updating the graphics on the M|Z website would not fulfill her vision for the site’s design and functionality. The website would require a full redesign to incorporate a solidified visual language and a membership area where students could access Madalena’s resources and courses. We agreed the site should maintain its crisp black-and-white color palette with the incorporation of green to soften the look. Overall, the design should reflect a direct, helpful, and approachable personality.
Madalena Sánchez Zampaulo is a freelance Spanish and certified Portuguese to English translator, owner of Accessible Translation Solutions (ATS), a boutique translation company based in Southern California, and an online presence coach for T&I professionals. With more than a decade of experience in the language professions, Madalena shares her knowledge and years of research to help freelance translators and interpreters improve their online presence.
The final design for the Madalena Zampaulo website embodied the vision set forth at the beginning of the project. We crafted a site with a strong, cohesive visual language which is easily navigated and offers a membership area to support resources and webinars for freelance translators and interpreters.
In Madalena’s own words:
“It was a pleasure to work with Amanda to completely update and redesign my blog and training website. I knew I wouldn’t have time to work on the entire site myself, and Amanda really saved the day, working on a tight timeline and taking the design to a whole new level. She understood my vision and made it an even better reality than I could have hoped for, including a member login for my students! I really appreciated how organized and proactive Amanda was throughout the process. She’s a 10 out of 10!”