PAYMENT PRACTICES: IDENTITY DESIGN
CHALLENGE
As part of an ongoing redesign of the website, Payment Practices was looking for a new logo design that would compliment the fresh and modern look that will be coming soon to their platform.
ABOUT
Payment Practices is an online platform that translators and interpreters can leverage to gain insight into the payment practices of language service companies. Their members belong to an active community driven to help each other get paid and avoid troublesome clients.
SOLUTION
The sans-serif font chosen provides a sense of direct modernity and simplicity. The two P’s are shown flipped and back-to-back. In this formation, they resemble a reversed dollar sign. This allusion to the dollar connects the mark with the concepts of client payments and rates. The overall look of the logo is clean, simple, and professional.
