Who are you? Your brand identity is how you present your business to your customers. It provides your business with a cohesive look, personality, and voice.

Creating a positive and engaging brand identity for your business is our goal. A. Calvin Design’s brand development process designs creative logos and brand guidelines for your business to carry cohesive messaging across your digital and traditional marketing channels.

CW Coaching Logo | Jess Fishel Photography Logo | Lovey's Flowers Logo | Savitt's Optometry Logo

Brand Identity Package

1-on-1 meetings

Creative strategy

Mood board

Logo Design 

3 rounds of revisions

Brand Guidelines

Brand Identity Plus Package

1-on-1 meetings

Creative strategy

Mood board

Logo Design 

3 rounds of revisions

Brand Guidelines

Business Cards


Rebranding Package

1-on-1 meetings

Creative strategy

Mood board

Logo Design

3 rounds of revisions

Brand Guidelines

Brand Audit

Brand Audit Package

Review of Branded Materials

Report of Findings

Redesign of Materials

Brand Guidelines 

“The logo and branding Amanda created for Tilde are exactly what I was looking for without really knowing it, and her design work has been a crucial element to helping my business put our best foot forward. I am completely pleased with the work Amanda has produced for Tilde and am always proud to present my business card to new clients because I know that the work she produced for us is impressive and exceptional.”

Jamie Hartz

Owner of Tilde Language Services

Tilde Language Services


Make sure your business is making the right impression every time with these add on packages.

Web Design Package

Squarespace or WordPress Website

Site Map


Page Design

2 rounds of revision per page

Site Editing Training

Google Analytics

Promotional Package

Flyer or Postcard Design

Promotional Item (mug, notepad, t-shirt, etc.)

Social Media or Print Advertisement

2 concepts for each deliverable

3 rounds of revision for each deliverable

Social Media Package

Optimized avatars

Optimized banner

2 post templates

2 concepts for each deliverable

3 rounds of revision for each deliverable

Design Retainer Package

5-10 hours of design services per month

Priority service in projects

1 call per month to review project load

Get a designer on your team without the cost of hiring a full-time employee

Brand Identity Design Process

This brand identity design process is a quick overview of what you can expect when working with A. Calvin Design on a branding project. Want to see the process in action? Check out our identity design case study.

1. Let’s Chat

A half-hour for us to meet each other, during which we discuss your businesses, your needs, the creative process, and how we can best help you.

2. Creative Brief Survey

This survey was created to give us a better understanding of your business, your audience, your expectations, and your aesthetic preferences.

3. Quote & Contract

We send out a quote that often includes several package options. You choose the package that best fits your needs and sign the contract attached.

4. Let’s Get Started

We begin the creative process for the logo design, this includes research, mood boards, sketches, and the creation of digital concepts.

5. Review Concepts

We send the concepts to you to review, you choose your favorite and let us know what you would like adjusted.

6. Revision Rounds

After the initial concept selection, we continue to revise the logo until you’re happy with the solution.

7. Logo Files

Once the logo has been approved, we send you a file with all of your logo versions (horizontal, stacked, color versions, etc.) in multiple file formats (.eps, .jpg, and .png) so that you can begin using your new logo right away.

8. Brand Guidelines

We include brand guidelines in every identity project because we believe it’s important that you have the tools necessary to maintain your look. This packet walks you through how to use your logo, colors, and fonts.

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